Schema & JSON-LD formats

We've chosen JSON-LD over Schema formats because it allows us to automate a large amount of requirements that would be otherwise too tricky with Schema formats.

Evance cannot automatically add HTML based schema attributes into your website. This is due to the intricate way the Schema format is required to be added to websites. Instead, Evance uses the more recent JSON-LD standard, which is added into the <head> section of your website on all Pages, Categories and Products.

Within JSON-LD we include the following information:

  • Organization
    • Url
    • Logo
    • Social media links
  • WebSite
    • Url
    • Name
    • SearchAction
  • Product
    • Name
    • Description
    • SKU
    • Url
    • Image
    • Offers (pricing and availability)

Breadcrumb information is currently supplied in the older Schema format.

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Evance continues to provide all services and support throughout this difficult period. See our full statement here