Evance automates a number of tasks with regard to content referencing and URL management.

Self-referencing canonicals

We have not implemented self-referencing canonicals. These are useful for Google if your site is scraped by another. If left intact, the canonicals reference your own site as the source. Self-referencing canonicals are in our roadmap but we have no current date for implementation.

Canonical tags generally

Evance calculates when to implement canonical tags based on the following rules:

  • The URL in the address bar does not match the URI path registered for the page.
  • One or more query parameters are present in the URL, except for the page parameter where the value for page is greater than 1 (see Pagination tags).

Pagination tags

To inform Google where pages are part of a series we automate the addition of pagination tags for Pages and Categories. These are used instead of Canonical tags.

So, in a series of 10 pages a URL including ?page=5 will include:

<link rel=”prev” href=”...?page=4” />

<link rel=”next” href=”...?page=6” />