SEO & marketing
Evance has a range of tools built-in to help you perform well on search engines.
Search engine optimised
Every page on your website can be edited through a powerful content management system giving you complete control over search engine targeted content, landing pages, H1 tags, browser title, meta descriptions and keywords.
Do you remember having to generate XML sitemaps manually? That's no longer a problem - Evance produces an automated XML sitemap and human readable sitemap for all your pages, categories and products. You can choose to exclude landings pages from your sitemap.
Discounts & coupons
Promote money saving offers on your site, in your marketing and advertising. Run promotional sale events, send out special discount coupon codes, or run special offers on individual products.
Grow your newsletter/special offer subscription database and market yourself to a receptive audience. Export your contact list into bulk email providers such as MailChimp to attract repeat sales.
Smart links & 301 redirects
Evance maintains a track record of URLs for your pages, products and categories so if you decide to change one it'll 301 redirect visitors to the correct page rather than finding themselves with Page Not Found.
We continue to invest research into best practices for search engine optimisation including the correct use canonical tags within filtered or paginated areas of your website.