Starting a website with Evance
Firstly welcome to Evance, we pride ourselves on supporting your business when using Evance. Please don't hesitate to contact your dedicated account manager whenever you have a question, no matter how small you think it.
Whether you're an eCommerce giant, or that hip little shop in town, we want to make sure that you get the best out of our software and make the most from your website. You've taken a great first step in choosing Evance so now lets look at the other things you need to do to set up a successful business and website. We have written six blog posts to help you set up your business that will cover; creating the best logo that suits your company, choosing the right colour for your website and logo, the different options you have for photography for your website or print material, what is the right social media for you, how to market your product or business in the digital word and finally, the traditional forms of marketing. Read a snippet from each blog to see which is the right one for you, or start from the beginning and work your way through:
Creating the best logo that suits your brand
Before you even start your e-commerce business, you’ll first need a logo. A logo sets the tone for your company and will become a staple part of building a successful brand.
Choosing the right colour for your website and logo
Colour is contextual. Emotionally we associate certain colours like red with anger and green with greed. But in marketing and business the meanings can change.
The best options for photography on your website
It’s worth investing in professional photography. Relevant, high quality images can speak volumes about your business’ professionalism and reputation.
What is the right social media platform for you?
Having a social media presence allows you to extend your reach.
How to market your product or business in the digital world
With the rise of the social media and subscription based services it is easier than ever to communicate to your new and old customers.
Get back to basics with traditional forms of marketing
Although you have a nice modern flashy website on Evance, it is important not to forget traditional forms of marketing.
DEEP - How to effectively set up an e-commerce site
Evance will be running the Digi Skills course, offering all attendees of the DEEP programme a free website theme and 3 months subscription to get their businesses of the ground.