Choosing the right colour for your website and logo
Colour is contextual. We associate certain colours with emotions, like red with anger and green with greed. But these meanings can change in marketing
and business; a popular example is how you'll often see red used in branding to provoke a feeling of urgency, speed and energy, like in the retail or fast food industries, whilst green is identified with health, wealth, and a closeness to nature. Research your
industry and competitors thoroughly to get a better understanding of the colours associated with them, you'll probably find a recurring trend which'll help shape the tone of your brand.
Tip: With any Evance theme purchased, the price includes the option to change its ‘main brand’ colour to match your
own, to ensure the theme works for your business.
White
Light
Goodness
Innocence
Purity
Simplicity
Cleaness
Softness
Hexicolour: #FFFFFF
Black
Power
Confident
Value
Elegance
Formality
Timelessness
Hexicolour: #000000
Silver
Sophistication
Perfection
Hexicolour: #D1D2D4
Grey
Solid and Stable
Calm and Composure
Relief from a Chaotic World
Hexicolour: #939598
Yellow-Green
Sickness
Discord
Hexicolour: #CBDB2A
Green
Growth
Sustainability
Harmony
Freshness
Fertility
Hexicolour: #7FC241
Dark Green
Ambition
Greed
Jealousy
Hexicolour: #0B9444
Aqua
Emotional
Healing
Protection
Hexicolour: #25AAE1
Dark Blue
Knowledge
Power
Integrity
Seriousness
Hexicolour: #18337B
Blue
Trust
Loyalty
Wisdom
Confidence
Intelligence
Faith
Truth
Hexicolour: #15499A
Light Blue
Health
Healing
Tranquillity
Understanding
Softness
Hexicolour: #0074BE
Dark Purple
Evokes Gloom
Sad Feelings
Frustration
Hexicolour: #532380
Purple
Wisdom
Dignity
Independence
Creativity
Mystery
Magic
Hexicolour: #662D91
Light Purple
Evokes Romantic
Nostalgic Feeling
Hexicolour: #7D4C9E
Pink
Romance
Love
Friendship
Feminine Qualities
Vibrant
Youthful Energy
Sense of Fun
Hexicolour: #D91B5C
Dark Red
Vigour
Willpower
Rage
Anger
Leadership
Courage
Hexicolour: #A22028
Red
Energy
Excitements
Provocative
Attention
Danger
Hexicolour: #D31F31
Light Red
Joy
Sexuality
Passion
Sensitivty
Love
Hexicolour: #DB564B
Reddish-Brown
Harvest
Autumn
Hexicolour: #AB2F21
Brown
Honesty
Simplicity
Grounding
Earth
Stability
Hexicolour: #A22028
Red-Orange
Enthusiasm
Fascination
Happiness
Creativity
Determination
Hexicolour: #F47920
Orange
Enthusiasm
Fascination
Happiness
Creativity
Determination
Hexicolour: #F7941E
Gold
Prestige
Wisdom
Wealth
High Quality
Hexicolour: #FEBA12
Bright Yellow
Positive
Sunny
Optimistic
Hexicolour: #FBC925
Light Yellow
Intellect
Freshness
Joy
Hexicolour: #FDF360
Dedicated Account Handling
If you have any questions or would like some more information, please contact your dedicated account manager below. Each dedicated account manager has a wealth of experience and skills to help market your business. We are here to help.
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