How to market your product or business in the digital world
With the abundance of social media platforms and subscription-based services, it's now easier than ever for businesses to take control of marketing and build customers relations. As we've already covered social media platforms in depth in our previous article, today we're going to be looking at the different ways to promote and market your business online. Effective digital marketing will increase visits and sales on your website.
Email marketing can be a powerful and versatile tool; allowing you to instantly reach all of your customers through newsletters, and make use of them to promote upcoming sales, events, product launches or tease new stock. Email marketing comes under the category of content marketing, and quality content always prevails with customer engagement. The best way to succeed with any type of email marketing is to make your content engaging and relevant to your marketing. It may take time to perfect, but through trial and error you'll soon learn what your audience engages with best. Sale alerts and product launches tend to be popular choices and could prove a strong starting point for your business. Make sure to send regular emails, at least once a month. We all have that one company that we have unsubscribed from because it feels like you hear from them every second day.
If you have an eCommerce store, discount codes can be used for more than just a sale event. With planning and some creativity, you could easily make use of discount codes to welcome new customers upon signup, or assign a contact discount for recurring customers to promote loyalty. Codes can also be assigned to specific products, for clearance or themed sales. Make use of discount codes and schedule them around key retail seasons to make the most of this functionality.
Pay Per Click - PPC
Pay Per Click is a form of internet marketing, where advertisers pay a fee each time their advert is clicked. It's a great way of ensuring your business is at the top of relevant search results, and can help focus your relevant audience to visit your website. Depending on the cost you pay per click, your website will show more regularly and and at a higher rank when your associated search term is used.
Search Engine Optimisation - SEO
A basic run-down of SEO can be found in our previous blog post 'Plan your meta tagging', but there's always other areas of your website to be fine-tuned for optimisation. The most important aspect of SEO will always be content. It must be unique and it must be relevant; copying and pasting existing text won't do well for you. For example, if you're selling a blue long-sleeve t-shirt, just having 'blue t-shirt' as the title is ineffective. There's more information you can note, such as the size, fabric and style that would add to the product's relevancy. Vaguely described products will not be as easily found when searched for, so be sure to populate each page with as much relevant content as possible. Photos, videos and even downloadable documents can help add to the content quality.
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What is the right social media for you?
Social media marketing is an important part of any businesses marketing plan. It is more important to choose which is the right one for you and your business. We have detailed what it is, who's it for and when you should post on that social platform.