16 May 2016

Choosing the right colour for your website and logo

Colour is contextual. We associate certain colours with emotions, like red with anger and green with greed. But these meanings can change in marketing and business; a popular example is how you'll often see red used in branding to provoke a feeling of urgency, speed and energy, like in the retail or fast food industries, whilst green is identified with health, wealth, and a closeness to nature. Research your industry and competitors thoroughly to get a better understanding of the colours associated with them, you'll probably find a recurring trend which'll help shape the tone of your brand.

For more information on what colour can do for your business, take a look at CoSchedule’s Colour Psychology In Marketing guide. You can also review the colour tiles below, look for some of the words that will describe your business, products or brand.

Tip: With any Evance theme purchased, the price includes the option to change its ‘main brand’ colour to match your own, to ensure the theme works for your business.

White

Light
Goodness
Innocence
Purity
Simplicity
Cleaness
Softness

Hexicolour: #FFFFFF

Black

Power
Confident
Value
Elegance
Formality
Timelessness

Hexicolour: #000000

Silver

Sophistication
Perfection

Hexicolour: #D1D2D4 

Grey

Solid and Stable
Calm and Composure
Relief from a Chaotic World

Hexicolour: #939598

Yellow-Green

Sickness
Discord

Hexicolour: #CBDB2A

Green

Growth
Sustainability
Harmony
Freshness
Fertility

Hexicolour: #7FC241

Dark Green

Ambition
Greed
Jealousy

Hexicolour: #0B9444 

Aqua

Emotional
Healing
Protection

Hexicolour: #25AAE1

Dark Blue

Knowledge
Power
Integrity
Seriousness

Hexicolour: #18337B

Blue

Trust
Loyalty
Wisdom
Confidence
Intelligence
Faith
Truth

Hexicolour: #15499A

Light Blue

Health
Healing
Tranquillity
Understanding
Softness

Hexicolour: #0074BE 

Dark Purple

Evokes Gloom
Sad Feelings
Frustration

Hexicolour: #532380

Purple

Wisdom
Dignity
Independence
Creativity
Mystery
Magic

Hexicolour: #662D91

Light Purple

Evokes Romantic
Nostalgic Feeling

Hexicolour: #7D4C9E

Pink

Romance
Love
Friendship
Feminine Qualities
Vibrant
Youthful Energy
Sense of Fun

Hexicolour: #D91B5C 

Dark Red

Vigour
Willpower
Rage
Anger
Leadership
Courage

Hexicolour: #A22028

Red

Energy
Excitements
Provocative
Attention
Danger

Hexicolour: #D31F31

Light Red

Joy
Sexuality
Passion
Sensitivty
Love

Hexicolour: #DB564B

Reddish-Brown

Harvest
Autumn

Hexicolour: #AB2F21 

Brown

Honesty
Simplicity
Grounding
Earth
Stability

Hexicolour: #A22028

Red-Orange

Enthusiasm
Fascination
Happiness
Creativity
Determination

Hexicolour: #F47920

Orange

Enthusiasm
Fascination
Happiness
Creativity
Determination

Hexicolour: #F7941E

Gold

Prestige
Wisdom
Wealth
High Quality

Hexicolour: #FEBA12 

Bright Yellow

Positive
Sunny
Optimistic

Hexicolour: #FBC925

Light Yellow

Intellect
Freshness
Joy

Hexicolour: #FDF360
 


Dedicated Account Handling

If you have any questions or would like some more information, please contact your dedicated account manager below. Each dedicated account manager has a wealth of experience and skills to help market your business. We are here to help.

Contact our Support Team

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